April 2013
4 posts
New Media Technologies
New Media Technologies refer to internet, websites, computer multimedia, and video games. This does not include TV, film, magazines, books or anything else printed. There is always some kind of new media coming out. We have Twitter where there is now being interviews held on the actual website, instead of doing a face to face interview. There are Skype and Facetime in which you can visually talk...
Mobile Media
“Significantly, users of the mobile web rose 82 percent between July 2012 and July 2011, while app users grew 85 percent during the same time period. By comparison, PC usage fell by four percent…” according to Nielsen.
Everyone has a smartphone. Mobile media is huge, it’s everywhere. People are on their phones all the time! I know that I am rarely without mine. It’s my calendar, alarm, email,...
#Trends in #Social #Media
Social media has become the number one activity on the internet. Hashtags are one of the newest fads in social media. Featured on Twitter, Instagram, and tumblr, hashtags have become wildly popular. You add a photo or post a status and hashtag the things that describe it, like this photo from my man crush monday instagram post! Photos have also become pretty popular, everyone would rather see...
ITS NOT FOR WOMEN?
I have to admit, as a girl that is addicted to Dr Peper, I had a hard time with a product that isn’t for women! Ha! But I believe that they did a great job on this campaign.
Dr Pepper decided to advertise their new drink Dr Pepper TEN and aim towards males age 25 to 34. They targeted this group because research found that men tend to stay away from diet drinks that women drink. So Dr Pepper...
March 2013
3 posts
Gaming as Media
“Over a mere three decades, the video game has become the entertainment medium of choice for millions of people, who now spend more time in the interactive virtual world of games than they do in watching movies or even television.” -The Medium of the Video Game.
Gaming is not usually thought of as media. I am not a gamer. I have never spent much time considering gaming as I was...
Newspapers/Magazines/Tablets
According to Azzaro “until 1995, newspapers were the #1 U.S. ad medium.” They are now #3. “In 2006, there were 19,419 magazines in the United States. They generated $32 billion in total sales and $17.7 billion in advertising revenue.”
Newspapers have been around for quite some time now, but they aren’t as popular as they used to be. Newspapers and magazines have been replaced by technology with...
The evolution of radio
Of all the major inventions of the twentieth century, few have had a more profound impact on people’s lives than radio and television. The radio has changed quite a bit since it first started broadcasting stations in 1920. The first use for the radio was to learn more about what was going on in the news. “Radio was the undisputed king of media” according to Azzaro. It was the primary way...
February 2013
3 posts
OOH
Out of home advertising comes in many different forms. It can be as small as your happy hour sonic drink to a ginormous billboard. And much more in between! The possibilities with out of home advertising are endless: car and bus wraps, benches, airplanes, billboards, sidewalks and more. Marketers have become very creative with their out of home advertisements.
Out of home advertising have...
Local Media Analysis
The Three Keys to Success:
Matching media with markets: According to the book “The planner’s goal as a marketing partner is to find the perfect media match.” You need to understand your market.
The local market profile: The book says that “You have to know your market…people in the market…media in the market…how things work in your market.” Knowledge is very important in this step!
Research on a...
Measuring Media
Measuring media can be tricky. Most of the time media on the TV is measured according to how many people are watching the show itself and not the commercials, which are the more important part of advertising. I mean I don’t think that advertisers care how many people were watching Grey’s Anatomy last night. I’m pretty sure they would rather know how many people watched their commercial, and...
January 2013
2 posts
Media & the Super Bowl
So I just realized that the Super Bowl is in less than a week. I probably should have been able to figure this out earlier seeing as how I knew this was our bog topic for the week, but the truth is I know nothing about football. I’m more of a basketball kind of person. I suppose most Americans watch the Super Bowl because they enjoy the game…But I am not like most Americans, I only watch the Super...
From Tablets to Tablets
It’s crazy how much media has changed over the years. This is a great media timeline. Here are a few of the main points: around the years of 3100 B.C. they had writings on tablets, in 600 B.C. they wrote on papyrus scrolls, and the Chinese paper didn’t arrive until 105 A.D. Then in 1455 the movable type is developed in Germany, and in 1907 regular radio broadcasts begin in...
