So I just realized that the Super Bowl is in less than a week. I probably should have been able to figure this out earlier seeing as how I knew this was our bog topic for the week, but the truth is I know nothing about football. I’m more of a basketball kind of person. I suppose most Americans watch the Super Bowl because they enjoy the game…But I am not like most Americans, I only watch the Super Bowl for the commercials!
So in case you didn’t realize this already, Super Bowl commercials are crazy expensive! In our textbook, Strategic Media Decisions, it states that “a 30-second spot, called a unit, on the 2006 Super Bowl cost over $2.5 million.” Like wow! I can’t even imagine that amount of money! This year a unit is said to be up to $3.8 million.
2. Is it worth it?
So do you think that it would be worth $3.8 million to run your commercial during the Super Bowl? I think yes. Imagine how many people watch the Super Bowl every year. According to International Business Times 111.3 million people watched the Super Bowl last year! Super Bowls are the top three most-watched television events in U.S. history! Holy moly! Also everyone watches the Super Bowl live, so they can’t skip through the commercials, which helps out advertisers. Knowing that nearly half of the American population will be watching one station at the same time is a great opportunity for advertisers to get to work.
I mean who doesn’t love Super Bowl commercials? That’s always what everyone is talking about the week following the big event. One of my personal favorites is M&M’s ‘I’m sexy and I know it’ commercial! Hilarious right? Here are the top ten commercials from 2012! I also love the vampire one ‘daylight now in a headlight…at least they don’t sparkle” It works because of The Twilight Saga that has been out for the past few years, and making fun of how those vampires would sparkle in daylight. I mean who cares about football? Let’s just watch some funny commercials about vampires and talking candy!